As advertisers continue to refine and prioritize customer experiences, the ability to leverage data intelligently across TV, video, social, mobile, and display becomes increasingly imperative to success. In order to achieve this, brands need to access the total addressable market and earn consumer attention with engaging creative. Yet while connected TV (CTV) combines the reach and impact of linear TV with the addressability, interactivity, and measurability of digital media, it is often overlooked in omni-channel strategies. Panelists will share their thoughts on why CTV is still not top of mind for many marketers, and weigh the benefits and challenges of integrating this high-growth channel to deliver true omni-channel experiences.
What we’ll explore:
- The challenges of building a successful omni-channel strategy at scale
- Examples of how omni-channel experiences have been deployed across devices and platforms
- How brands can break down the divide between digital, social, and TV
- Useful approaches to unify and activate data in a fragmented landscape